No matter what area of the fishing industry you’re involved in, marketing should be a part of your plan to attract new customers, and build relationships with current customers.
Who Are the Audiences for Fishing Marketing?
Fishing marketing firms identify several audiences for the fishing industry, depending on the products or services you supply. For fishing charter or fishing lodge providers, your audience is people who are interested in fishing — whether they are enthusiasts or simply interested in trying the activity for the first time. You will probably cater to travelers interested in fishing while they visit your region. For fishing gear and equipment providers, your audience is likely to be more experienced with fishing, and, depending on your shipping and fulfillment capabilities, can be more geographically spread out.
PAY PER CLICK MARKETING
Pay per click (PPC) can supplement your SEO efforts by ensuring that you appear at the top of the results for a particular search. Regionally specific search terms can provide an especially good return on investment, as competition may be lower. Geographic controls on general keywords also helps level the playing field. Companies providing fishing-related products and services should consult with a fishing marketing company to discuss optimal PPC planning.
Email marketing can help you to build relationships with your existing customers, or with potential customers who have already contacted you for information. Since most people view excessive email as an intrusion, it’s a best practice to limit your email contact to a few times a month, at most, and to avoid a strong “salesy” message. Instead, use email as a way to stay in communication with potential repeat customers and remain top of mind.
Google looks for quality information to show its users as search results. It is our job to make sure your website is optimized with quality content to be one of those results!
RESPONSIVE WEBSITE DESIGN
If you haven’t updated your website recently, it might be a good time to think about a redesign. In addition to your loyal, existing customers, there are always new potential customers who want to buy your products or services. An updated web presence can help make sure they choose you, and not a competitor. A regularly updated website can also keep your visitors apprised of seasonal conditions and information, special charter trips or sales on equipment, and more.
Since most people use Internet research to make a decision about nearly any good or service, a strong and cohesive Internet marketing plan is a key to attracting new business for your fishing company. The methods described above, combined with a robust and up-to-date web presence (see below), can help make sure that people get a sense of confidence when they find you while searching for companies like yours.
SEARCH ENGINE OPTIMIZATION
SEO (search engine optimization) efforts for your website can be highly effective for fishing companies. SEO is achieved by producing useful, keyword-focused informational content and then promoting that content via outreach in order to earn links back to your website from other websites. The combination of these activities helps your site rank highly in search engine results. For fishing charter and fishing lodge companies, a fishing marketing agency would recommend maintaining a strong geographic focus so that you can attract potential customers who are searching for your type of service in your specific area. More generally focused content usually won’t be useful, as your audience is limited to those who will be visiting (or reside in) your particular region. For fishing equipment providers, you should be as specific as possible regarding your product line, and should consistently provide useful content such as buying guides and equipment comparisons.
SEO = ROI
Increase Your Business’ Bottom Line through Retained 1st page placement on Google, Yahoo, and Bing. You’ve spent a lot of time, effort, and energy on bringing new light to your brand, so it only makes sense to continue pushing forward. When it comes to establishing a significant online presence for your business that will increase your profits, your website needs continued SEO each month to remain competitive for relevant search phrases used by your target market. Fishing Marketing Company will be your Digital Marketing partner to help you continually advance your online marketing efforts.
Your business deserves a marketing partner who cares as much about the success & profitability as you do. A partner who’s in it for the long-haul. When you elect for continued digital marketing services administered by Fishing Marketing Company, you’re forging a powerful alliance designed to grow your business through maintaining your brand’s visibility. Our digital marketing firm has spent over a decade harnessing the powers of online marketing and as a result we have successfully increased online business for clients across many industries.
FAR REACHING DIGITAL MARKETING SERVICES
Fishing Marketing Company develops successful SEO strategies that increase business by achieving enhanced website content, that will push your website to the top of Google, Yahoo, and Bing for targeted keyword searches. We’ve spent many years working with Search Engines and staying abreast of their evolution so you don’t have to. Our digital marketing firm recognizes that our clients are busy running the day-to-day operations of their business. We can help alleviate some of the pressures you face by managing your online marketing campaign affectively, so you can focus on operations.
When you hire Fishing Marketing Company to preform digital marketing services, we get the job done right the first time. Winning SEO Marketing strategies require extensive research and tactful execution. The SEO Engineers at the Fishing Marketing Company are dedicated to helping your business match or exceed its online marketing goals. Let our extensive knowledge of Google, Yahoo, and Bing guide you to a successful path that will ensure a marketing victory. Contact the Fishing Marketing Company today by phone or through our website’s form, to learn more about how we can help your business reach its online
A TRUE DIGITAL MARKETING PARTNER
We begin the introductory phase by getting to know your business, online marketing goals, and what you expect from your investment with our marketing firm. Fishing Marketing Company strives to build an in-depth relationship with all of our clients by knowing their marketing needs and delivering long-standing digital marketing solutions. From target keywords & strategy development, to in-depth analytics, we’re with you every step of the way. Our online marketing team will vigorously execute SEO that gets your website to the top of Google, Yahoo, Bing for keywords that reach you your target audience.
We understand that you may have a lot of questions about search engine marketing or need our expert analysis on your current standings on Google, Yahoo, and Bing. The good news is a Fishing Marketing Company Advisor is only one phone call away. We will thoroughly provide you with the most update-to-date information on what the Search Engines are looking for and what’s needed for your business to be successful online. Give our digital marketing firm a call today so we can begin evaluating your current standings on Google, Yahoo, and Bing and from there we will formulate a plan of action
LONG-TERM SEO THROUGH INNOVATION
Fishing Marketing Company understands that you have long-term goals for your business’ search engine optimization campaign. Our team of digital marketing experts will routinely review your objectives, identify new marketing opportunities, and will present innovative solutions to achieve your goals. Google, Yahoo, and Bing have developed complicated algorithms that weight numerous attributes based on a designated priority that will affect the outcome of a website’s ranking when a Search Engine User preforms a specific query. When a website is properly optimized for target keywords it will be found relevant for these terms, when a Search Engine User types the term into the search query bar.
Google, Yahoo, and Bing routinely make changes to their algorithms by adding new attributes or adjusting the priority they designate to a specific attribute. One highly important algorithm attribute that always remains constant with all of the search engines is change. A website maintains its relevancy by continually adding new content in the form of text, pictures, and videos. A website that isn’t being routinely updated is a website that is no longer relevant in the eyes of the search engines. Fishing Marketing Company will continually manage the back-end features that control your website’s search engine relevancy and will also layout a clear path for what’s needed to keep the front-end relevant.
SOCIAL MEDIA THAT’S SEARCH ENGINE FRIENDLY
Your target audience relies on social media like never before. Your business needs to make real connections with your audience to encourage more conversions through intelligent social media management. Fishing Marketing Company will work closely with your business to ensure your social interactions, media buys, and overall social strategy support your Businesses’ SEO Goals. It’s highly important to utilize Facebook, Google Plus, Twitter, LinkedIn, Instagram, and any other social medias on your website to get credit with the Search Engines. Social Media also helps your business to stay connected with active clients and to gain access to potential new clients through their accounts.
Fishing Marketing Company’s social media marketing services are constructed to show you what people are saying about your products or services and how you can join the conversation. Being active in social media will highly advance your brand awareness across the internet. We offer full service social media campaign management, branding, and account development services. We also provide long term consulting to educate you on how to conduct your social media campaign using industry proven techniques. Contact the Fishing Marketing Company today by phone or through our website’s form, to learn more about how we can help to establish your social media presence.
RESPONSIVE CONTENT DEVELOPMENT
Fishing Marketing Company Develops High-Quality Content that’s SEO-Friendly and encourages website visitors to take action. Our highly skilled content developers will work closely with your business to ensure your content is written for both search engine marketing and your target audience. Our website copywriting service works with all platforms, channels, and devices, to help your business forge smarter connections with customers, while generating more visitors, social media shares, and purchases.
We’ve all heard the saying, “It’s not what you say, but how you say it.” This remains true for your website’s text. When your target audience lands on your website, they’re looking for specific information, and will be judging your business based off the content presented to them. First impressions are everything so it’s highly important layout quality text that delivers your business message while enticing visitors to choose your product or service over another. The Fishing Marketing Company has content development solutions that will achieve the necessary balance between SEO and readability.
True Team Enterprise
We’re all MVPs here. The Fishing Marketing Company takes pride in hiring and retaining top SEO talent by providing an environment where people thrive. Every member of the Fishing Marketing Company team is experienced and knowledgeable in SEO strategy, so you only work with people who know how to make your SEO campaign succeed.
Dedicated to Data
Smart data for smart people. Each SEO campaign with the Fishing Marketing Company is rooted in hard data collected, sorted, and analyzed by SEO experts. By taking the guesswork out of the process, the campaign is designed to reach your target audience.
Smart data for smart people. Each SEO campaign with Fishing Marketing Co is rooted in hard data collected, sorted, and analyzed by SEO experts. By taking the guesswork out of the process, the campaign is designed to reach your target audience.
Education and Empowerment
Transparency is the priority. Trust in the Fishing Marketing Company‘s SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. The Fishing Marketing Company‘ strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We’ll answer it. There is no question too big or too small – and we’ll never tell you that it’s all in the “secret sauce.”
Launching a startup with limited capital? No problem. Want to test our process before ramping up your budget? Sounds good to us. With the Fishing Marketing Company, all campaigns are structured to allow for seamless scalability. We’ll prove our model, and you’ll see revenue soar.
Yield positive ROI with Fishing Marketing Company’ data-centric SEO strategy. Whether you’re a small business or a Fortune 500, every dollar counts. Fishing Marketing Company’ sole success metric is ROI – if you’re not earning, we’re not succeeding. Never again guess if SEO is generating a net-positive return – your team and your investors will love the financial insight.
How long does it take to rank?
Rankings are dependent on keyword difficulty (KD) to determine a market’s competition. This is a score ranging from 0 to 100; the higher the score, the more difficult the keyword is to rank. For example, if your business is targeting a keyword with a score of 80, it will take longer to rank than a keyword that has a KD of 9 score. At the Fishing Marketing Company, we use a variety of SEO tools to dtermine keyword dificultty including ahrefs.
Will you put me in a contract?
We usually place our clients into agreements as SEO is not a one-month-and-done solution. The only time we don’t use contracts is when we’re doing a one-time optimization for a given website. Once you contact us, we conduct an audit of how well you’re performing in an organic search. Based on what our team sees, there will be a scope of work laid out for your viewing that outlines the time and budget needed to rank for your desired keywords.